Why the Nook

Not just another bagel shop.

The Bagel Nook is a bagel, breakfast and coffee franchise founded in Freehold, New Jersey in 2015. It competes in one of America’s most familiar food categories with products guests photograph, share and come back for.

What is The Bagel Nook?

The Bagel Nook is a bagel, breakfast, lunch and coffee restaurant brand founded in Freehold, New Jersey in 2015, known for signature bagels, Overloads and micro-batch cream cheeses.

What makes it different from a typical bagel shop?

Products are built to be craveable and shareable — unconventional bagels, loaded sandwiches and creative cream cheeses in a category most guests already visit weekly.

Who is the brand a fit for?

Qualified owner-operators who want a single location, and experienced multi-unit groups who want to develop a market. Approval and availability are evaluated individually.

Is the brand established?

The Bagel Nook has been operating since 2015, with locations in New Jersey, Nevada, Mississippi and Florida and franchise opportunities available nationwide.

The difference

Craveable. Shareable. Repeatable. Scalable.

A differentiated brand in one of America’s most familiar food categories.

Craveable

Signature bagels, insane, sandwiches, Overloads and creative cream cheeses give guests something they won’t find at the typical neighborhood bagel shop.

Shareable

Products designed to be photographed, shared and talked about help attention travel far beyond the four walls.

Repeatable

Breakfast, lunch, coffee, catering, takeout and digital ordering create more reasons to visit — and a daily repeat customer who makes the Nook part of their routine.

Scalable

A support system designed for qualified owner-operators and experienced multi-unit groups.

60%

of franchise locations are multi-unit operated*

One of the strongest signals is when existing operators choose to grow with the brand.

*Financial figures and performance representations are placeholders supplied for design purposes and require confirmation against the current FDD, applicable Item 19 disclosures, and final approval by The Bagel Nook franchise counsel before publication. No earnings are guaranteed.

Since 2015

We’re not new to this.

The Bagel Nook started in Freehold, New Jersey with a simple idea: change what people thought a bagel shop could be.

Micro-batch cream cheeses and unconventional bagels led to signature Overloads, national attention and a growing footprint. The spirit stays the same: make something guests can’t wait to show someone else.

New JerseyFloridaNevadaMississippiTennesseeGrowing next

A crowd lined up outside The Bagel Nook storefront in Freehold, New Jersey

EST. 2015Freehold, NJ

The product

The food built the brand.

Always familiar. Never expected.

A loaded Bagel Nook breakfast sandwich with egg, bacon and melted cheese

Signature Bagels

Overloads

Breakfast

Lunch

Cream Cheese

Nook Coffee

Seasonal Drops

Catering

New reasons to come back.

All-day potential

More than the morning rush.

Breakfast

Lunch

Coffee

Catering

Digital ordering

Delivery

Seasonal drops

Your city could be the next Nook.

Tell us where you want to grow and the franchise team will follow up about availability.